That's a quote I pulled from a news article last week. Then I found myself swapping out the word "society" for more intimate and personal ones:
my business my marriage my family my relationships my finances my home etc.
I'm sure in this time of social distancing, many of you have been forced to sit at home and contemplate some of the same things: What's (been) broken that needs (should have been) fixed? If not, you should, as it will be one heck of an awakening. It was for me, and I'm glad to share with you how.
Since I started the above list with my business, I'll focus on that for this post.
I had a sales funnel built a couple years ago with excellent writing and publishing courses and resources as the products. But it was broken. I knew it was broken a long time ago because it wasn't converting the way it should have. But because I teach most of the information taught in the courses inside the funnel several times a year at in-person events, I didn't make fixing the broken funnel a priority. Plus, I make way more money when I teach live, because as a result of being able to engage up close and personal, a higher rate of individuals sign up to work with me one-on-one to help implement and execute the teachings.
Well, with all my events being canceled back to back, that funnel is what business experts are calling part of my "pivot plan." That meant the fact that the funnel was broken was magnified to the 10th power and all I could do was kick myself for not having fixed it sooner.
After two strenuous weeks of frustration, crying, putting in help tickets, having colleagues opt-in to the funnel for testing and feedback, implementing their comments, as well as receiving amazing customer service from the funnel host (which included customized how-to videos to help me resolve my issues), I fixed my funnel. I had to hunker down and become an expert with my funnel, and it should not have taken orders from the government for me to do so.
Let's face it, great copy is one of the key elements for a successful funnel. So that year-long copy-writing course I took some time ago absolutely came in handy in tweaking my sequence emails. But it pains me to learn that no matter how great the copy was, there were so many functional and technical issues inside the funnel that it would have never made me money. As a matter of fact, I found that the delivery link in one of the courses was broken, so it couldn't even be viewed, and one of the courses was accidentally being given away for free!
Even though I initially paid an expert to build the funnel, it was my job to mind it. I should have been minding my business. The same amount of time I spent in the last two weeks making sure the funnel now operates seamlessly, I should have done when the funnel was initially built.
I will say, though, that I am so freaking proud of myself. I honestly didn't think I had it in me to be able to comprehend the different moving parts of a sales funnel in order to make it run like a well-oiled machine. There is still more work to be done, and I'm not going to wait for a financial or economic disaster to put a fire under my butt to do the work.
So, now it's your turn. What's been broken in your life or business that you mustard up the confidence and courage to start fixing or fixed? Email me at joylynnross@pathtopublishing.com. I'd love to hear from you. Joylynn M Ross CEO & Founder of Path To Publishing www.pathtopublishing.com
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