Brand Your Shipping

What are some of the things Path To Publishing CEO, Joylynn M. Ross, shares with her literary consulting clients:

When it comes to shipping out books or for everyday business use, I recommend my author and business clients to brand their shipping. Being one who practices what she teaches, that's what I do. I order branded shipping envelopes of various sizes (that usually just have my logo or book cover on them) and I order labels (that have my logo or book cover on them).

But I also order branded envelopes in which the brand is actually a built-in label (with my logo or book cover on it).

So, instead of me just having my logo on one side of the envelope and then wasting one of my labels on the other side, I just use the envelope with the built-in label. This saves time and money.

I use branded tape when I'm shipping out boxes/cases of books, products, etc.

Sticker Mule provides me the absolute best packing material. Should you choose to use them, please click here to use my affiliate link.

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Happy shipping!

P.S. One day I had a postal worker tell me they bought my book after processing one of my packages. They visited the website/looked up the book and made a purchase. So, you might even want to consider adding a QR code to your labels and envelopes. You never know whose hands it might pass through before each reaches its destination.

I guarantee that whether you sign up for a 30-minute or 60-minute literary consulting call at pathtopublishing.com/book-online with me, or you sign up for a monthly literary consulting package at pathtopublishing.com/literary-consulting-services, you will get a return in your investment.

Are you, your book, and your book business worth the investment? If so, I look forward to working with you and helping you achieve literary and business success!