Make Your Literary Events an Experience

I was doing some cleaning and found the below work of art I did a few years back.

Painting is a popular wind-down activity here in Las Vegas. We have everything from paint and sips (wine down) to puff and paints, to paint and punch.

I'm always telling my writer and author clients of poetry to have a "Poetry and Paint." Do anything but have a "reading, appearance, signing, or release." Those words alone put me to sleep. I don't even allow my clients to use those words in their event title and advertisements. I work with them to come up with a title that screams, "This is going to be an experience!" Whether educational, entertaining, or empowering, it's going to be an experience for all who partake.

If you want to attract a diverse audience—or as some literary artists like to say when you ask them who their book is for, everyone (and that includes self-proclaimed non-readers, or folks who might not be interested in your particular genre)—then you need to provide an inclusive experience . . . not a reading, signing, launch, or release.

People like experiences and to make memories. People in general. Not just readers and not just book buyers. Extend your reach and attract more people to your literary events by making them literary and artistic experiences instead of plain ole readings, appearances, and signings.